A new advertising campaign for Ghurka luggage has been launched that features John Peason, the British model. The deputy editor of British GQ magazine, Bill Prince, wrote about the very fashionable Ghurka leather suitcase line recently in an article that was published online by the Telegraph. It was in it that he suggested that the Ghurka No. 21 Traveller might be the perfect international sized carry-on soft-sided suitcase. Here are some highlights of that article.
Pursuing his fascination with all things Downton, in the early Seventies Hodgson had travelled to England to attend a house sale, the disposing of a large estate that included a large collection of leather goods pertaining to the owner’s long-time interest in field sports.
On the day, the entire set went to the tannery that had provided the leather to make them. But Hodgson – hooked on the weirdly resilient qualities of the materials used – persuaded it to collaborate on a range of luggage beginning with a piece he dubbed No. 1 – a black backpack still in Gurkha’s archive. Although never put into production, the No. 1 begat a line of twill and leather pieces that today represent a cornerstone of what could be best described as utilities for intrepid travellers that, by combining New England with Olde England, has thrown up a surprisingly light yet utterly redoubtable collection of lifetime accessories.
It’s perhaps no coincidence given the long-term fanbase the brand has accrued that the stand-out piece remains No. 2 (known as the Express, £1,395) a multi-faceted weekender that underlines the fortuitousness of Hodgson’s foray into traditional, indeed battle-hardened, production techniques that, under new ownership, continue to produce rugged, go-anywhere yet admirably house-trained luggage.
Each successive item has adhered to a strict numbering system, confirming how little has changed over the years in the Ghurka offering, and at the same time recognising the time served by each design. (And here I would put in a request for the reintroduction of another archive piece, No. 21, The Traveller, the perfect international sized carry-on soft-sided suitcase.)
You can read the complete article online at http://www.telegraph.co.uk/luxury/mens-style/64828/ghurka-luggage-carry-ons-with-a-conscience.html